Cameleer
The Essence of Beauty is Arabic
Strategic Growth Proposal · 3 Months · Full Service

From Scroll to Sale.

We don't run posts. We build the system that turns a thumb-stop into a checkout — a new site, daily presence, real content, and media buying measured to the last pound.

360°
Full Service
3.5–5×
Target ROAS
90
Days to scale
Prepared byWIKMEDIA
Scroll
01 — The Read

We studied the brand
before the budget.

Cameleer isn't skincare — it's a cosmeceutical brand with active formulations, a therapeutic promise, and a rare, ownable idea: beauty rooted in Arab heritage.

Hero products like Camisilk Hydra Gel and Everdine Massage Cream already carry real results and real reviews. That's gold for content — proof, science, and stories you can actually sell with.

"The challenge was never awareness. It's converting attention into orders — predictably, and at a profit."

So this proposal isn't a list of services. It's one conversion engine: every asset feeds the next, and every pound spent reports back a number.

Brand DNA

CategoryCosmeceutical
PositioningArabic Luxury
Base10th of Ramadan
ChannelsIG · FB · YT
Storecameleer-eg.com
The GapConversion Engine
02 — The Engine

One journey. Five moves.

This is the path every pound walks — from a stranger scrolling to a customer who comes back. Each stage has a job and a number.

1

Discover

Wide reach with scroll-stopping UGC & visuals. Clean pixel data from day one.

TOFU · Reach
2

Engage

Retarget video-viewers & engagers with proof that kills objections.

MOFU · Interest
3

Convert

Hit site visitors & abandoned carts with bundles & offers. The sale lands here.

BOFU · Purchase
4

Delight

Premium unboxing & UGC turn first orders into advocates.

Experience · Trust
5

Retain

Re-sell to existing customers. Repeat purchases lift LTV & blended ROAS.

Retention · LTV
03 — Scope of Work

Everything, run as one team.

Six capabilities, fully owned by us. No hand-offs, no gaps — one operating system for the brand.

Media Buying — the growth core

A full funnel across Meta & TikTok: targeting, weekly creative testing, retargeting, and daily optimization against ROAS, CPP and ROI. The number is the boss.

Full FunnelCreative TestingRetargetingWeekly Reports

A site built to convert

A full rebuild around the buying journey — speed, trust, and a frictionless checkout designed to lift conversion rate, not just look good.

UX/UISpeedCROTracking

Platform management

Daily presence across IG, FB, TikTok & YouTube — calendar, publishing, and community, all on-brand.

CalendarCommunityReels

Visual production

Monthly photo & video shoots — still and motion — art-directed in a refined Arabic-luxury mood.

PhotographyVideoArt Direction

UGC at scale

A creator network producing 8–12 authentic videos a month — reviews, before/after, whitelisted for ads.

CreatorsScriptsWhitelisting

Bundles & chic boxes

New bundles in premium packaging — built to raise average order value and create offers worth advertising and gifting.

Bundle StrategyPackagingUnboxingAOV ↑

Reporting & dashboards

Live dashboard, weekly reads, monthly strategy reviews. Every decision backed by a number.

DashboardKPIsReviews
04 — Play With The Numbers

Your money, modelled live.

Drag the sliders. This is how ad spend and ROAS translate into revenue, orders and cost-per-purchase. Real math — not a promise carved in stone.

Projected Monthly Revenue
EGP 342,000
671
Orders / month
134
Cost per purchase
252K
Gross after ad spend
280%
ROI on ad spend

Illustrative model. Final targets are calibrated after budget lock & month-one data. Profit shown is revenue minus ad spend, before COGS.

05 — Targets

The numbers we play for.

Realistic, accountable targets that mature across the quarter as data and creative compound.

ROAS
Return on ad spend by month 3
ROI
+0%
Return on total investment
CPP
−0%
Cost-per-purchase reduction
CR / VOT
0%
Conversion rate post-rebuild
06 — The 90-Day Roadmap

Build. Scale. Optimize.

01
Phase
Foundation

Launch & build

Goal — ship the new site & switch on the engine
New site live
Pixel & Conversions API
First product shoot
Unified content identity
First 3 bundles launched
Awareness campaigns + data
02
Phase
Scaling

Scale the winners

Goal — double down on what works, lift ROAS
Scale budget on winners
Expanded UGC batch
Full retargeting live
Product-page CRO
Weekly creative tests
Performance reporting
03
Phase
Optimizing

Peak performance

Goal — max ROAS, min CPP, build loyalty
Full-funnel optimization
Retention & re-sell
Seasonal bundles / offers
Winning content library
Quarterly review
Next-quarter scale plan
07 — Bundles & Boxes

Offers worth unboxing.

New bundles in chic packaging — designed to raise average order value and become a product worth advertising and gifting.

ESSENTIAL

The Starter Ritual

  • Hero product + one complement
  • Branded box
  • Usage routine card
  • Gift sample
EntryAOV baseline
SIGNATURE

The Full Routine

  • 3–4 complementary products
  • Premium box + ribbon
  • Printed care guide
  • Exclusive gift + bundle saving
MidAOV ↑↑
LUXURY GIFT

The Gifting Box

  • Curated luxury selection
  • Elevated gift wrap
  • Personal gift card
  • Signature unboxing moment
PremiumAOV ↑↑↑
08 — Investment

Clear pricing. No surprises.

Agency fees, itemized — fully separate from ad spend, which you pay to the platforms directly.

Service
Deliverable
Monthly
Platform & Content
Calendar, publishing & community across all channels
18,000
Media Buying
Full funnel, daily optimization & reporting
22,000
Visual Production
Monthly shoot — still + video
15,000
UGC Content
8–12 videos/mo + creator management
14,000
Bundles & Packaging
Strategy + packaging design
8,000
PM & Reporting
Dashboard, tracking & reviews
8,000
Monthly Retainer
EGP 85,000
One-Time Setup
Detail
Price
New Website
Design + build + CRO (one-time)
75,000
Content Identity
Moodboard + templates + guidelines
12,000
Tracking Setup
Pixel · CAPI · account structure
Included
Total Setup (one-time)
EGP 87,000
Total · 3-Month Engagement
EGP 342,000
= one-time setup (87,000) + 3-month retainer (255,000). Ad spend is separate and paid by you directly to the platforms.
MILESTONE 01
172,000
On signing (setup + month 1)
MILESTONE 02
85,000
Start of month 2
MILESTONE 03
85,000
Start of month 3
On the ad budget: we recommend a minimum of EGP 60,000/month in month one, scaling as performance improves. This is paid directly to the ad platforms and is fully separate from the agency fees above.
Cameleer
"The Essence of Beauty is Arabic."

Let's build the
growth engine.

A 3-month partnership that turns scattered presence into a measurable sales system. Next step: a kickoff call to lock budget & targets.

AgencyWIKMEDIA
Engagement3 Months · Full Service
Next StepKickoff Call